Coca-Cola demonstrates it understands today’s youth again

Grand Theft Auto: Coca Cola It’s not very often that video game culture creeps into areas outside of its own, so when you get TV ads for things like Coca-Cola clearly based upon a video game it’s usually worth talking about. Those who visited my old website may remember my post about Coca-Cola’s World of Warcraft advert (now available here).

I thought that might have been a bit of a one-off, but it looks like Coca-Cola has followed up with an advert based on Grand Theft Auto, even if there’s nothing that directly ties it to the series other than the style: quirky animations, similar angles, to what you see ingame, and of course all the stereotypical elements of a GTA game. Except without the violence.

It’s pretty tongue-in-cheek and really well done. It’s also sure to strike a chord with many of the Western world’s youth, most of whom are familiar with the series.

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