Coca-Cola demonstrates it understands today’s youth again
It’s not very often that video game culture creeps into areas outside of its own, so when you get TV ads for things like Coca-Cola clearly based upon a video game it’s usually worth talking about. Those who visited my old website may remember my post about Coca-Cola’s World of Warcraft advert (now available here).
I thought that might have been a bit of a one-off, but it looks like Coca-Cola has followed up with an advert based on Grand Theft Auto, even if there’s nothing that directly ties it to the series other than the style: quirky animations, similar angles, to what you see ingame, and of course all the stereotypical elements of a GTA game. Except without the violence.
It’s pretty tongue-in-cheek and really well done. It’s also sure to strike a chord with many of the Western world’s youth, most of whom are familiar with the series.
and not only that. they dont have to pay a penny to the main distributors of the advert: youtube and google video.